Dr. John’s Products,
Ltd.
1. This is a decision
case
2. A. What will happen if
you sale, what would happen if big company sides with you to help you grow.’
B. In the past he sold
off the company so I can see him doing it again
C. The only thing to
throw me off would be a big company helping out the Dr. John’s products
3. Osher come up with an
idea for a cheap electronic tooth brush based of the ideas and some designs of
a spinning sucker, the idea is to create an electronic tooth brush that is not
only cheap but works great and cleans without spending the 50 plus dollars that
are normally spent on a toothbrush. The company is growing very fast but there
are a few unknowns, like why the big companys have not come out with a product
like this, will a big company buy them out, or offer them money like a sponser
to help the big company and Dr. Johns grow as well.
- A.
What do you think of Osher's process for identifying opportunities and
building companies?
He is very good at identifying opportunities
for start up business, and not only getting them going but making sure they are
very successful, he learns quickly from past mistakes and has ideas that allow
him to see what the customers want not just will make money.
B. Who is John Osher? How does he come up with
ideas?
He was a young entrepreneur that flurshies
with ideas and likes coming up with new ideas and businesses, most of his ideas
were based on what was popular and things that were in demand but were in small
or hard to find quantities.
D.
Is SpinBrush a good
idea? How does John evaluate opportunities?
Yes it is a great
idea, and John sees that there is an open market for electric toothbrushes because
the only ones on the market are very expensive and Johns ideas are simply yet
effective which allow him to make and produce a cheap yet effective electric
toothbrush.
E.
Why haven’t larger
companies already done a SpinBrush?
They have a market in
expensive or tradition hand help brushes, they may have not come up with a
cheap design yet or don’t feel that a cheap electronic toothbrush would be good
for there company and brand.
F.
How much is SpinBrush
worth? How would you place a value on a company?
It’s hard to say because
it is growning so fast and has not been on the market for very long, I would
place a value on the company based on a potential 5year market growth
G.
What should John do?
It depends because if
he offered a partnership with a big company he should stay on, otherwise do
what he always does and sell it and come up with the next big idea.
H.
How do you analyze a
case?
Normally I read the
hole thing once and start writing little notes of things that stand out to me
then awnser the questions, followed by specific examaples from the reading to
back up my thoughts.
H. Write what question you learned to ask as
an entrepreneur.
What is goal of this case? What am I to learn from this case? What
would I do if I was in there shoes?
My Hypothesis
I think John is going to sell his company.
In previous business he has done he has gotten tired or gotten a
great offer and has sold the company he started. This is a start up company
with some major players that John has no idea what they might do, wether they
offer him money to by him out, come out with there own product, or if they will
partner up with John, there are to many outcomes and I can see John like all
the other times getting tired and wanting to move on.
I know this may not be the case because there is such a great opportunity
for one of the big companies to want to help and work along side John and his
company to help him and them become more successful, and it stands a great
chance that one of the 4 big names that were named in the case will want to
work with Johns company. The strongest alternative to John selling his company
is him working with a big company helping them design or create a new version
of the spinbrush.
